Problem: Although many people recognize the name Rotary International, our research has shown us that many prospective members and supporters don’t understand who Rotary is or what it does.

Solution: A public image campaign was created to bring the Rotary story to life. Designed to tell Rotary’s story in a consistent and compelling way, People of Action utilizes real Rotary members as talent to portray them as community and civic leaders who share a passion for taking action to improve the world around them.

By photographing Rotary members engaged in service projects, they are showcased as leaders working in their communities to inspire growth and change. The People of Action message provides a simple, consistent answer to the question, “What is Rotary?”

Rotary Youth Exchange Promo - Production Designer

Director: Steve Delahoyde
Producer & Location Manager: Deon Griffin
DP: Parker Nyquist
Assistant Camera: Douglas Birch
Gaffer: Chris Owsiany
Swing: Ryan Marshall
Grip: Joe Kosty
DIT: Aleks Iricanin
HMU: Colleen O’Sullivan
Editor: Justin Howard
Colorist: Jeremy Stuart

People of Action Honolulu - Art Director

Producer: Adam Mullins-Khatib
Line Producer & Fixer: Fe Bailey
DP: Mat Medeiros
1st AC: Oner Champ
DIT: Evan Higa
Audio: Chris Wiecking
Stylist: Chris Jose
Photographer: Jenny Sathngam
Photo Assistants: Ryan Foley & Hadley Gustafson
Production Coordinator: Emma Daily
PAs: Nohorai Hart, Shannon Thorp, Trey Callendar, Tamira Callendar, & Nicholas Posante
HMU: Risa Hoshino, Jana Kaaloa, Felice Miller, & Monica Bishop








OpenFortune - Production Designer
Director: Dave Pavlina
DP: Dom Udell
Gaffer: Jeremy Applebaum
Sound: Scott Murphy
Grip: Robert James Atton
PA: Sarah Hand

Walmart - Art Director
DOP: Dave Pavlina
2nd Camera Operator: Dom Udell
Gaffer: Moyosore Jimba
Sound: Scott Murphy
PA: Dustin Batt
Drone Operator:Richard Kates
Photographer: Faith Decker

Editorial and commercial portrait art direction.

Photographers:
Erica Seryhm Lee
Kosuke Arakawa
Lucy Lu
Paul Swanson
Mike Kane
Louis Trerise
Seong-Joon Cho
Siddharth Behl
Maíra Erlich
Esther Ruth Mbabazi

Photos were taken on assignment for a variety of daily newspapers in West Virginia.

Gifs and social graphics for Rotary social channels, 2021.

Designer: Alexa Jones
Art Direction: Leann Arthur

A selection of photos from nearly a decade of living on the west coast.