Problem: Although many people recognize the Rotary name, our research has shown us that many prospective members and supporters don’t understand who Rotary is or what it does.
Solution: A public image campaign was created to bring the Rotary story to life. Designed to tell Rotary’s story in a consistent and compelling way, People of Action utilizes real Rotary members as talent to portray them as community and civic leaders who share a passion for taking action to improve the world around them.
By photographing Rotary members engaged in service projects, they are showcased as leaders working in their communities to inspire growth and change. The campaign highlights the dual impact that membership has on Rotary members and that Rotary members have on their communities and raises awareness and understanding of Rotary. The People of Action message provides a simple, consistent answer to the question, “What is Rotary?”
Rotary Youth Exchange Promo - Production Designer
Director: Steve Delahoyde
Producer & Location Manager: Deon Griffin
DP: Parker Nyquist
Assistant Camera: Douglas Birch
Gaffer: Chris Owsiany
Swing: Ryan Marshall
Grip: Joe Kosty
DIT: Aleks Iricanin
HMU: Colleen O’Sullivan
Editor: Justin Howard
Colorist: Jeremy Stuart
People of Action Honolulu - Art Director
Producer: Adam Mullins-Khatib
Line Producer & Fixer: Fe Bailey
DP: Mat Medeiros
1st AC: Oner Champ
DIT: Evan Higa
Audio: Chris Wiecking
Stylist: Chris Jose
Photographer: Jenny Sathngam
Photo Assistants: Ryan Foley & Hadley Gustafson
Production Coordinator: Emma Daily
PAs: Nohorai Hart, Shannon Thorp, Trey Callendar, Tamira Callendar, & Nicholas Posante
HMU: Risa Hoshino, Jana Kaaloa, Felice Miller, & Monica Bishop
People of Action Houston - Art Director
Producer: Deon Griffin
Director: Aaron Free
AD: Justin Bowers
DP: Nate Bell
1st AC: Coleman Korb
2nd AC: Laura Roberts
DIT: Justin Michael Long
Grip: Gonzalo Sosa
Gaffer: Bruce Laureto
Sound Engineer: Doug Robertson
HMU: Mely Cruz
PAs: Kayla Sloan, Roland Gonzales
Photographer: Nathan Lindstrom
Photo Assistant: Zach Chambers
OpenFortune - Production Designer
Director: Dave Pavlina
DP: Dom Udell
Gaffer: Jeremy Applebaum
Sound: Scott Murphy
Grip: Robert James Atton
PA: Sarah Hand
Editorial and commercial portrait art direction for Rotary International.
Photographers:
Erica Seryhm Lee
Kosuke Arakawa
Lucy Lu
Paul Swanson
Mike Kane
Louis Trerise
Seong-Joon Cho
Siddharth Behl
Esther Ruth Mbabazi
Photos were taken on assignment for a variety of daily newspapers in West Virginia.
Gifs and social graphics for Rotary social channels, 2021.
Designer: Alexa Jones
Art Direction: Leann Arthur
A selection of photos from nearly a decade of living on the west coast.
